The Nike Air Presto has popped up in a small collection of new colors this week, but our attention is largely focused on the polka-dotted pair featuring a striking homage to the ’90s ‘Hike Nike’ campaign, coming soon.
Nike’s vintage marketing campaigns are relics of a bygone print media era, when sneakers were advertised heavily in magazines and sporting catalogs as one of the main methods of advertising. Since then, the footwear marketing game has changed, now largely relying on leaks and celebrity appearances to push a new model. However, one of Nike’s most famous campaign, the ‘Hike Nike’ project, which was launched to help sell the Swoosh’s then-brand new outdooring division, remains a staple of inspiration for the Swoosh to this day. In fact, this week we have an early look at a new ‘Hike Nike’ iteration of the classic Air Presto set to hit shelves this Spring. The look begins with a blue and black polka-dot forefoot, before adding plain grey tongues and heel sections. The midfoot cage comes in black while the heel elements of the same piece are cast in green, while faded pink laces and Presto branding complete the look.
NIKE AIR PRESTO “HIKE NIKE” RELEASE INFORMATION
Nike’s upcoming release of the Air Presto, cast in a color scheme inspired by the Hike Nike campaign, has not yet been announced for release, though they are expected to launch sometime in the coming weeks. Featuring blue polka dots and a mix of other colors across the upper, this pair will retain the usual $130 price tag, launching from both Nike and select retailers. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more Nike release news.
Nike Air Presto “Hike Nike”
Release Date: 2022
Price: $130
Color: Photo Blue/Habanero Red-Black
Style Code: CT3550-401
