Nike Redefines “Just Do It” with New Campaign

Brendan Dunne August 21, 2013

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2013 Nike Just Do It Campaign

Much has been made about this year’s 25th birthday of Nike’s “Just Do It” slogan, one that so perfectly distilled what Phil Knight’s baby was all about. The Beaverton company has decided to re-introduce its mantra this year with a brand new spot narrated by Bradley Cooper and featuring such world famous athletes as Andre Ward, Serena Williams, and LeBron James. We’ve gotta say the spot ends up just a little unbelievable since it shows King James actually doing the dunk contest thing but otherwise it’s an awesome way to re-package the “Just Do It” campaign. Continue reading to see the video and give us your thoughts on it down in the comments.