Nike Basketball Celebrates LeBron’s Akron Roots with the LeBron 13

Nike Basketball and LeBron James came together in Akron, Ohio for a recent Launch Event for the Nike LeBron 13. His thirteenth signature with the brand helps push forward Hyperposite overlays to extreme new design sensibilities while the Hexagonal Zoom Air bubbles are bigger than ever for an added boost to get LeBron through the lengthy regular season. Another thing that’s stressed on the LeBron 13 is home. Akron has played a huge role in the person LeBron James is today. After leaving for Miami, King James came back to Cleveland to help strengthen a community and Nike Basketball helped tell that story at the launch event by revealing that each pair will be outfitted with ‘Akronite’ inscribed on the outsole. It helps push the “Built For Greatness” theme that resides over the LeBron 13 and puts Akron on the map in a way that it hasn’t ever been before. Nike enlisted American poet Lemon Anderson to recite his poem Rubber City Sole at the event in which he told what he calls the modern-day Odyssey of LeBron’s career. Nike posted a new video to help us get ready for the launch of LeBron’s thirteenth model. You can watch the feature below and check out the entire story over on Nike News.