The $7,000 adidas “Instant Boost Collection” Sold In Five Minutes

adidas offered the opportunity to build an entire collection of BOOST shoes with the click of a button. This unprecedented “Instant BOOST Collection” offered 40 different silhouettes in a single, one-purchase package. However, that single purchase would cost the person a whopping $7,000 ($175 per shoe) before taxes, and the collection itself included several “GR” models. It did feature two Pharrell NMD Human Race colorways, the highly limited Speedfactory AM4LDN, and a couple of adidas Ultra Boost 4.0’s to give some value to this package, but the rest can be purchased in an itemized fashion. It looks like this special offer was available on a first come, first served basis to only one person. It only took 5 minutes for someone to fork over the hefty price tag for the collection. Should Yeezys have been part of the picture?