Michael Le Though Nike has all but revealed their festive plans for Chinese New Year, adidas seems to be savoring the surprise, slowly offering up glimpses of commemorative releases. As seen by way of their recently unveiled “Made In China” pack, the brand has opted for a celebration less overt, an approach that is extending even unto this duo of Ultra Boost DNAs.
Set-up in two colorways, the offering primarily highlights the silhouette’s stripes. Atop both schemes, a loud pattern fills in the blanks of the shape, each pair donning its own respective version of one heavily stylized theme. Elsewhere, the knits as well as the leather cages are hued in either a black or an auspicious red shade, setting the backdrop for the aforementioned, colored “Ultra Boost” text, and some Chinese symbols.
Grab a detailed look at both options below, and as reported by adidas AU, expect to see them on adidas.com on December 31st overseas.
Updated January 5th, 2021: The US release date for the black colorway is confirmed for January 13th, 2021.
In CNY news, the Nike Kybrid S2 Chinese New Year was also recently shown.
adidas Ultra Boost DNA
Release Date: December 31st, 2020
$180
WHERE TO BUY
adidas Ultra Boost DNA
US 12/31/2020 Thursday
| Retailer | Time | Shipping | Release type | Status | Reminder | |
|---|---|---|---|---|---|---|
| adidas US | N/A | North America Only | Standard | Check Site | - |
WHERE TO BUY
adidas Ultra Boost DNA
US 01/13/2021 Wednesday
| Retailer | Time | Shipping | Release type | Status | Reminder | |
|---|---|---|---|---|---|---|
| adidas US | 03:00 | North America Only | Standard | Check Site | - |
