DREAMS DO COME TRUE

On Thursday, November 18th, Jordan Brand and the Make-A-Wish Foundation shared the story of Jordan Carranza, a 13-year-old battling Duchenne muscular dystrophy (DMD). Back in July, he met with designers at NIKE, Inc. with sketches for his very own Air Jordan 1, which he equipped with game-changing FlyEase technology. Although the sneakers won’t release to the public, they promote the message Carranza inscribed onto the pair’s sock-liner: “Just because your [sic] disabled doesnt [sic] mean that your dream cant [sic] come true.”

As collaborations become more common within the world of footwear, brands have ostensibly strategized ways to make them feel special despite their ubiquity. AMBUSH, for example, seems to be taking the “first-time-retro” approach for its next joint-effort: 1996’s Nike Air Adjust Force. Errolson Hugh, frontman of ACRONYM, set out to reimagine the classic Nike Blazer Low, infusing a technical component to the first Nike Basketball sneaker. For its work with adidas, South Park has kept things relatively tame. Its latest expression?: An adidas Stan Smith playfully replacing the legendary tennis player of the same name with pre-teen, Stan Marsh.

NEW CHAPTERS

With the world advancing across all facets over the course of seconds, brands concerned with relevance, profitability and longevity must constantly think about the future. NIKE, Inc., ever-preoccupied with innovation, recently shared one of the many ways its prepping for what’s to come when it announced a partnership with Roblox, the online game creation platform boasting 43.2 million daily active users. NIKELAND, a virtual world partly-informed by the Nike World Headquarters in Beaverton, Ore., allows users to blend sport and game with lifestyle, especially when playing on a mobile device. Furthermore, the project has introduced Nike’s full-fledge foray into digital consumer goods, allowing users to customize their avatars with Air Force 1, Air Max and other sneakers.

Steph Curry, who’s had a stellar start to the 2021-22 NBA season, and his Under Armour family unveiled two new ventures under the Curry Brand umbrella: the Curry Flow 9 and Curry Flow Go. The former, oftentimes referred to as the Curry 9, builds upon the partnership’s basketball heritage, introducing UA WARP technology. The latter shoe features many of the components that’ve made Curry’s basketball line successful, but modifies them for running. Both offerings, however, further cement the 33-year-old Golden State Warriors guard’s legacy on and off the court.

For a look at all that and more, including shock-drop details of the Air Jordan 11 “Cool Grey” and confirmation of the YEEZY 350 V2 “Beluga Reflective,” check out our top headlines from November 13th to November 19th here below.

Make-A-Wish And Jordan Brand Grant Jordan Carranza A Once-In-A-Lifetime Design Opportunity
Equipped with FlyEase.
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Air Jordan 11 “Cool Grey” Is Unveiied
Back for only the third time ever.
READ MORE: Cool Grey 11

Nike Launches NIKELAND On Roblox
The Swoosh goes virtual.
READ MORE: NIKELAND

Steph Curry And Under Armour Unveil The Curry Flow 9
Made for the greatest shooter in NBA history.
READ MORE: Curry 9

The adidas YEEZY BOOST 350 V2 “Beluga Reflective” Arrives In December
Long-overdue.
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This Week In Nike Dunks
Closing out the year strong.
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South Park And adidas Continue Partnership With Stan Marsh Stan Smiths
“Sweet, dude.”
READ MORE: Stan Marsh adidas

Oski’s Nike SB Dunk “Great White Shark” Releasing In Full Family-Sizing
Rad.
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AMBUSH Teases A Nike Air Adjust Force Collaboration
Talk about a blast from the past.
READ MORE: AMBUSH Nike Air Adjust Force

G-Dragon’s PEACEMINUSONE x Nike Kwondo 1 Is Revealed
Soon come.
READ MORE: G Dragon Nike Kwondo

Patta’s Nike Air Max 1 “The Wave” Appears In “Black”
Previewed by UNION LA’s Chris Gibbs.
READ MORE: Black Patta Air Max 1
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Another ACRONYM x Nike Blazer Is Revealed
Hmmm.
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