Bold Red Animates This Nike Air Max 95’s Air Bubbles

In 1995, a young Sergio Lozano helped a growing sportswear company based in Beaverton, Oregon enter the next 27 years of its life by abandoning a familiar design language for something almost jarring. How? Enter: The Nike Air Max 95.

Inspired by both human anatomy and the natural erosion that occurs across sites like the Grand Canyon, Lozano introduced a new Air Max solution and colar palette to Nike’s lineup at the time. Figures at the brand weren’t too convinced that consumers would gravitate towards a predominantly-grey running model, but savvy and casual enthusiasts alike proved them wrong almost immediately. The 95’s layered upper has enabled dozens of experimental color combinations, though its latest outfit favors a mix of classic white, grey, red and black. Vamp overlays almost exclusively don the pair’s most eye-catching tones, while the synthetic leather, mesh and cotton components that join the mix across the upper opt for a rather “colorless” look. Sole units underfoot tell a similar story, but their branding on the outsole deviates from its standard makeup, just as logos on the top of the tongue do. It’s possible the choice has been informed by a larger Nike Sportswear Collection, but that’s yet to be seen.

No firm Nike.com release date has been disclosed by the brand, but that’s likely to change as summer rolls around. As you wait, enjoy an early-look at the Air Max 95 ahead.

In related sneaker news, the Air Griffey Max 1 “Wheat” is on the way.