Joe Freshgoods Teases Upcoming New Balance 990v6 Collaboration

Chicago's own odes to his hometown.

Matt Varga July 2, 2024

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

12343

There aren’t many names in the canon of New Balance collaborators that are as much of a draw as Joe Freshgoods. Though he was just tabbed for the re-introduction of the New Balance 1000 in April, he’s already circling back once again. He took to Instagram to showcase early images of his take on the New Balance 990v6, expected to drop as the year draws on.

The pair he personally showcased is a monochromatic drenching of the shoe in Sky Blue, a palatable tonal look at first glance. However, earlier images of an identically clad Red 990v6 connected the pair to JFG. The official unveiling of this baby blue counterpart points heavily to those reports being on target.

Additionally, Freshgoods showcased two contrasting gradient New Balance boxes in the same colors, a tacit confirmation of this upcoming two-pack. With both pieces of the puzzle in place, this collection is all but guaranteed to be a nod to the Chicago state flag, continuing the personal storytelling that’s marked every JFG New Balance drop so far.

Those early pairs had the red pair tabbed for August 2024, but official release details have yet to emerge. In the meantime, check out all the looks we’ve gotten so far, and keep our Sneaker Release Dates hub handy for the latest info.

: Joe Freshgoods New Balance 990v6 @joefreshgoods

: Joe Freshgoods New Balance 990v6 @joefreshgoods

: Joe Freshgoods New Balance 990v6 (unconfirmed) @jp23snkrs

1 of 3

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.