Billionaire Boys Club And Reebok To Release The Zig Kinetica II “Digi-Camo” On May 6th

Billionaire Boys Club and Reebok have been producing collaborative footwear for ages. For the next chapter of their long-standing partnership, the two institutions have reimagined the Zig Kinectia II with a digi-camo makeover.

Akin to some of the duo’s past joint-efforts, the newly-surfaced pair indulges in an eye-catching all-over pattern throughout its upper. Vibrant pink and yellow seen on past releases, however, are replaced with military garb-appropriate green, black and desert tones, which land on the sneaker’s mesh base. Tactical lace loops appear along the tongue, with BBC branding landing on the pull tab accompanying the tongue; the streetwear label’s astronaut helmet logo is stamped onto the medial profile. Underfoot, the widely-lauded Zig cushioning doubles-down on the sandy hues that compliment the digi-camo print up-top. Performance-informed tread opt for a fan-favorite light gum brown color that further taps into the shoes’ tactical inspiration.

Enjoy official campaign imagery of the Reebok x BBC Zig Kinetica II “Digi-Camo” collaboration ahead, as you wait for a BBC-exclusive launch on May 6th and wider Reebok.com drop on May 13th for $150 USD.

For more sneaker news, check out the adidas Yeezy empire’s upcoming releases.