The Jumpman Promotes Positivity And Equality With The Air Jordan 1 Low “Unity”

In this day and age, what a brand, company, or celebrity stands for is just as important as what they create. And sometimes — especially in the Swoosh’s case — the lines between belief and product will begin blur. Case in point: the newly-revealed Air Jordan 1 Low “Unity.”

Jordan Brand is using this upcoming Air Jordan 1 Low to manifest positive change. The details across the shoe’s toe box is clearly indicative of this, proffering playful motifs and a quote that reads “BECAUSE ONE DAY THIS DAY WILL BE OUR EVERYDAY.” On the left and right side of the fixture, “UNITY” and “EQUALITY” sit in cursive style, further complementing the floral embroidery that marks the heel. The rest of the shoe — which is constructed of suede, leather, and even corduroy — leans on a palette as bright as the colorway’s messaging, with deep purples, violets, and pops of yellow used throughout.

For a closer look at the upcoming Air Jordan 1 Low “Unity,” check out the official images below. At the time of writing this, a release date has not yet been revealed. For now, sit tight and await future updates.

In other news, Yeezys are being pulled off shelves.

Updated February 10th, 2023: New photos have been updated (images via JD Sports)