Foot Locker has teamed up with Nike and Jordan Brand to present “The Clinic,” a year-long initiative designed to nurture the fusion of basketball and sneaker culture. The program promises a series of interactive activations, basketball clinics, and community events, creating a platform for individuals to interact with some of the world’s leading sneaker brands and their signature athletes.
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The program is set to kick off at Foot Locker’s “Home Court” event during NBA All-Star Weekend in Indianapolis, serving as the first in a series of major activations planned for the year. The “Home Court” pop-up will offer a comprehensive basketball experience featuring clinics, sneaker customization stations, exclusive product launches (hmmm…), and appearances by Victor Wembanyama, Giannis Antetokounmpo, and Paolo Banchero among others.
This collaboration represents a natural continuation of Foot Locker’s business initiatives, the retailer having solidified a multi-year marketing partnership with the NBA in November of 2023. While “The Clinic” is sure to create buzz during All-Star Weekend, stay tuned for potential activations and events near you as the program presses on throughout the duration of the NBA season.