New Balance 990v6 “Purple” Is Available Now

Since emerging in 2021, the New Balance 990v6 has become one of the signature lifestyle offerings for the Boston giant, hosting both accessible MADE in USA colorways as well as some of the defining collabs from the last few years (see the Kith New Balance “MSG” or two pairs of Action Bronson New Balance 990v6 in 2023.) For those who can’t justify the price tag, retail or resale, on either of those categories, Boston creatives have still got you covered, rolling out a general release “Purple/Navy” colorway that just hit their site.

Presenting a suitable daily driver option, an aquatic blend of the two titular tones takes center stage, painting the two adjacent pastel hues on most of the real estate of this shoe. Underfoot, the New Balance 990v6 doesn’t reinvent the wheel, and a classic combination of white, grey & black keeps the design in very grounded territory. Each edition of the 990x series iterates further on comfort technology, and the 990v6 is no exception, so trust and believe that if you choose to pick up this shoe, you’ll get yourself once of the easiest rides currently on the market.

The New balance 990v6 “Purple” is available now via NewBalance.com, retailing for $200. Hit our “Where To Buy” section just ahead to get your hands on a pair.

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