This Women’s Exclusive Nike Air Force 1 Wears “Be The One” Branding

It’s easy to forget given the ubiquity of the brand’s name in and of itself, but Nike will always be intrinsically tied to the idea of victory. That classic inspiration is nowhere more on-topic than with the Olympics. While performance gear has been tooling up for the international stage for a number of weeks at this point, the lifestyle side is also leaning into that prestigious air with the “Be The One” pack, now adding a women’s exclusive Air Force 1.

This shoe comes off the heels of a previous “Be The One” AF1, introducing the reflective gold emblem that sits center on the tongue on this pair, matched by an identically dressed dubrae just a bit below. Changes to the branding are truly the major draw here. The same “Be The One” script motto appears embroidered on the toe-box, mismatched outlines in teal & bright pink appear alternating between the medial & lateral sides, and throwback cursive stamps over the typical Nike Air on the heel tabs.

Taken as a whole, it’s a composed balance between the sprightly energy and flair we’ve come to expect on women’s exclusive releases, and the vaunted detailing that’s marked each and every step of the Nike Olympic slate.

The Nike Air Force 1 “Be The One” will carry a $120 retail price upon arrival; expect its launch to come in close proximity to the start of the Olympics in July.

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