Neiman Marcus is fêting a new partnership with luxury consignment site The RealReal to provide a simplified process for shoppers who are ready to consign.
Through the deal, Neiman Marcus consignors will get payment in Neiman Marcus gift cards, with 10 percent added to their payout value.
Earlier this year, the two teams rolled out a consignment program starting with six Neiman Marcus stores and now at 34 locations across the nation. The partners said this is “an effortless way [for customers] to make money on their unused luxury goods.” The department-store giant is even has sales associates ready to provide personal service, like white-glove pickup of the items.
“Neiman Marcus always puts a priority on enhancing our customer’s shopping experience and exceeding her expectations. Through our partnership with The RealReal, our customers can now schedule a private, in-home consignment through all Neiman Marcus stores,” said Wanda Gierhart, chief marketing officer for the department stores. “After seeing the increased demand for this service since the pilot program launched in February, we recognized the benefit of offering the service to our customers across the country.”
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Added The RealReal founder and CEO Julie Wainwright: “We learned that over 40 percent of our consignor base was interested in receiving payment in the form of gift cards to their favorite luxury retailers,” she said. “There is real demand for a service-oriented aftermarket solution for selling luxury goods, which is evident in the thriving business we’ve established. In 2015 alone, we’re projected to pay consignors more than $100 million from the resale of their luxury goods.”
