Tom Ford will unveil his spring ’16 womenswear collection via a video on his website, to be released October 2. The designer, who has shown in London and Los Angeles in the past, is forgoing the traditional runway format for a more interactive digital experience.
The announcement was made on Tom Ford’s website, where a preview video was released alongside the hashtag #TFWSS16.
In the preview clip, a model sits on top a light-up floor wearing ultra-high platform stilettos. The footwear strikes a familiar note—the designer presented skyscraper heels back at his spring ’15 show.
EXCLUSIVE PREVIEW OF #TFWSS16 ON https://t.co/WrafVCbVtX #TOMFORD pic.twitter.com/xKIo2saxHm
— TOM FORD (@TOMFORD) October 1, 2015
On the brand’s Twitter page, it dropped a few clues as to who can be expected to appear in the video. Amongst those pictured included model Lucky Blue Smith, who starred in Tom Ford’s fall ’15 campaign.
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Digital unveilings of collections is proving to be a rising trend. This season, designer Misha Nonoo also forwent a runway shot and unveiled her collection on Instagram. Still, considering Ford’s usual high-profile shows with a large roster of celebrity attendees, the choice here is especially surprising.
. #TFWSS16 #TOMFORD pic.twitter.com/WSoGmMIogI
— TOM FORD (@TOMFORD) September 28, 2015
For more of FN’s Paris Fashion Week coverage, see below:
Balmain Spring 2016 Shoe Highlights
Chloe Spring 2016 Shoe Highlights
