FN’s first Collaboration of the Year award went to Timberland and its work with Billionaire Boys Club co-founder Pharrell Williams.
The Bee Line x Timberland collection was a fresh and creative take on the classic boot — and turned out to be a favorite of celebrities, including Beyoncé and Rihanna.
Although Pharrell wasn’t able to attend the awards — he films NBC’s “The Voice” in Los Angeles — he sent a video describing what it was like to work with Timberland.
“It’s been an honor to be recognized for our Bee Line x Timberland collaboration,” he said. “Timberland has demonstrated its willingness to do different things and be daring as a brand. With the help of Bionic Yarn, we were able to recycle six plastic bottles to create each boot, which makes it truly fulfilling to receive a nod for this collaboration.”
@Pharrell sends a special message to the #FNAA audience for winning the Collab of the Year @Timberland @bbcicecream pic.twitter.com/eDcxkC8QLv
— Footwear News (@FootwearNews) December 3, 2015
Lisa Demarkis, Timberland’s vice president of global product and design, accepted the award.
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“We are truly honored to be here tonight to accept this recognition of our collaboration with Pharrell Williams,” she said. “I’d like to thank Pharrell himself — an amazing human being.”
Other highlights from the evening included Deion Sanders’ memorable speech about Under Armour CEO Kevin Plank and Kanye West’s 20-minute speech in accepting his Shoe of the Year award.
Watch Pharrell’s acceptance speech below.
Click through the gallery to see the red carpet arrivals at the 2015 FNAAs.
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