Alexis Nasard has been named CEO of the Lausanne, Switzerland-based Bata footwear company. The former Heineken executive assumed his role on April 4 and will oversee the firm’s branded, retail and e-commerce shoe business.
“I am very excited at the opportunity to work with the Bata team to further develop the company and its brands, particularly the Bata brand, through a fast-changing consumer and retail environment, building on the company’s strong assets and global footprint,” said Nasard in a statement.
The new CEO comes with 24 years of experience in consumer goods, most recently serving as president of Heineken’s $8 billion Western European business. He also spent 17 years at Proctor & Gamble, helping to define strategies for new product categories and overseeing sales efforts in both developed and emerging markets.
He’ll certainly be putting those skills to work at Bata. The 122-year-old, family-owned footwear company has a presence in at least 70 countries, where it operates more than 24 production facilities and 5,000 retail stores.
Watch on FN
Thomas G. Bata, grandson of founder Tomáš Baťa, said in a statement, “We share the same core values [with Alexis] which fit the Bata culture. I am confident that through his leadership and team-building skills he will drive new growth and performance for the group beyond its 122nd year.”
Want More?
Bata Shoe Museum Opens Exhibition of Arctic Footwear
Backcountry.com Names Jonathan Nielsen as CEO
Concepts Appoints A New President For Global Expansion Efforts
