Kylie Jenner is embracing her role as the face of the new campaign for the Puma Fierce women’s trainer.
The 18-year-old was spotted out for lunch in Los Angeles on Tuesday wearing a white crop top, black leggings and the Fierce trainers in silver.
![Kylie Jenner Puma Fierce Trainers](https://footwearnews.com/wp-content/uploads/2016/04/kylie-jenner-puma-fierce-sneakers.jpg)
![Kylie Jenner Puma Fierce Trainers](https://footwearnews.com/wp-content/uploads/2016/04/kylie-jenner-puma-fierce-sneakers-2.jpg)
“Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma,” said Adam Petrick, global director of brand and marketing at Puma.
The shoes dropped April 1 and are sold out on Puma’s website, but they are available at other retailers including Macy’s, Shiekh Shoes, Foot Locker, Nordstrom and more.
![Kylie Jenner Puma Fierce Trainers](https://footwearnews.com/wp-content/uploads/2016/04/puma-fierce-trainers.jpg)
Watch on FN
Light on weight. Heavy on tech. Fierce worn by @KylieJenner. #ForeverFierce pic.twitter.com/it84pmwitk
— PUMA (@PUMA) April 19, 2016
This isn’t the only sell-out style Puma has dropped recently. Rihanna’s Fenty faux-fur slides for Puma, released on Friday, are sold out and have already hit eBay for $1,000.
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