Brunello Cucinelli Men’s Spring 2017 Presentation

Brunello Cucinelli will never be an experimental fashion label. It refuses, however, to be left on the sidelines. For spring ’17, the men’s collection updated by taking a drastically more casual turn, from looser suits with jogger pants to a majorly amped-up sneaker focus.

Brunello Cucinelli Men's Spring 2017 Collection
Brunello Cucinelli spring ’17 presentation at Milan Men’s Fashion Week.
CREDIT: Andrea Delbo/Fairchild.

We kid you not with the athleisure focus: Almost 80 percent of the offering was sneakers, with the occasional monk strap or lace-up dress shoe thrown in for good measure. The sneakers ranged from luxe suede low-tops in a sumptuous camel color to washed canvas styles with thick rubber soles.

Brunello Cucinelli Men's Spring 2017 Collection
Brunello Cucinelli spring ’17 presentation at Milan Men’s Fashion Week.
CREDIT: Andrea Delbo/Fairchild.

And if that wasn’t casual enough, Cucinelli offered his take on flip-flops and slides, which were done in suede and denim. You can wear them by the pool — just don’t get them wet.

Brunello Cucinelli Men's Spring 2017 Collection
Brunello Cucinelli spring ’17 presentation at Milan Men’s Fashion Week.
CREDIT: Andrea Delbo/Fairchild.

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Brunello Cucinelli Men's Spring 2017 Collection
Brunello Cucinelli spring ’17 presentation at Milan Men’s Fashion Week.
CREDIT: Andrea Delbo/Fairchild.

The Cucinelli customer will undoubtedly play into the new look — it doesn’t feel drastically different — but newer, younger customers (with a knack for luxury, that is) will be drawn to it, too.

Brunello Cucinelli Men's Spring 2017 Collection
Brunello Cucinelli spring ’17 presentation at Milan Men’s Fashion Week.
CREDIT: Andrea Delbo/Fairchild.

Click through the gallery to see more from the collection.

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