Athletic brands lately have spent ample time in the lab, constructing sneakers with the latest and greatest in 3-D printing technology. For the forward-thinking sneakerhead, Adidas’ 3-D shoe will soon be available for purchase.
The athletic giant announced today that its sneakers made with 3-D technology — unveiled in August — would be available to purchase for the first time. The drop will be limited.
The Adidas 3D Runner arrives on Thursday via the Adidas Confirmed app with a $333 retail price. Sign-ups for the sneakers for New Yorkers start today, with reservations opening Tuesday. Pairs will be available for pickup on Thursday at Adidas’ new flagship on Fifth Avenue.
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The brand also confirmed that pairs of the coveted sneaker would also be available on Thursday in London and Tokyo.
The 3D Runner boasts an engineered 3-D web structure with density changing where the force of your foot strike is different, a 3-D printed heel counter that is integrated into the midsole to avoid typical gluing or stitching, and a black Primeknit upper for style and fit.
“This is just the beginning. Creating customized shoes based on an individual’s footprint — including their running style, foot shape, performance needs and personal preferences — is a north star for the industry and Adidas is leading with cutting edge innovations,” Mikal Peveto, senior director of Adidas’ Future team, said in a statement.
