In December, Adidas pumped up the hype around its new Adidas Originals NMD line, which includes the NMD trainer. Now the athletic brand has introduced its first NMD iteration of 2016, the NMD_R1.
The NMD line is inspired by Adidas’ iconic shoe history and at the same time looks forward to its future using top technology.
According to the brand, the shoe is a technical runner that is also a lifestyle sneaker and is designed for a “nomadic lifestyle.” Past silhouettes including the Micro Pacer, Rising Star and Boston Super inspire the shoe.
The NMD_R1 January release sneaker has an upper created using Adidas’ Primeknit material and is done in an all-over textured gray colorway. The sneakers release on Jan. 30.
Meanwhile, this week Adidas announced the appointment of its new CEO Kasper Rorsted, who is replacing Herbert Hainer. Hainer has been with Adidas for the past 15 years.
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