Converse is showing its true colors.
The Nike-owned company today will unveil the Pride Collection, a trio of colorful Chuck Taylor All Stars. The line of sneakers, inspired by LGBTA communities, will be sold at Converse stores and online. The high-tops will sell for $65 to $75, while the lower version will cost $60.
The Boston-based Converse said in a statement that it hoped the collection would serve “as a passionate reminder for universal tolerance, diversity and equality — encouraging the creative community to be their most authentic selves.”
The styles boast premium woven uppers in rainbow colors, as well as prominently display a rainbow license plate and aglets.
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The new collection follows last year’s release of a similar capsule collection called Proud To Be, a 24-piece line of classic sneakers, tees and decorated laces.
In 2015, after the Supreme Court ruled in favor of same-sex marriage nationwide, several athletic companies launched celebratory lines showing their support.
German athletic brand Adidas produced rainbow flag-inspired versions of three of its most popular styles last June.
The Adidas Pride Pack featured a white, paint-splattered Superstar sneaker, as well as a white Stan Smith featuring colored laces and subtle streaks on the side, and a black Adilette slide with a multicolor strap.
