Since Adidas Originals unveiled the NMD silhouette in December, they’ve been tough for most to get their hands on. Now the brand has unveiled the NMD Primeknit Pitch Black — and they only made 500 pairs to be released to “friends and family.”
The sneakers have a black Primeknit upper, a black Boost midsole, black EVA inserts and black laces. Adidas Originals is allowing fans to test their luck when it releases 100 pairs through a Snapchat contest on Saturday. Here’s how it works:
• Follow @adidasoriginals on Snapchat — the Snapchat story will go live at noon ET on Saturday.
• The story will reveal a series of hidden numbers. When all the numbers have been revealed, users can piece them together into a phone number and text that number to reveal the next steps.
• 100 people will be selected at random to receive the shoes once the story expires after 24 hours.
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A select few pairs will come with an “Urban Utility Unit.” The unit is a Rimowa case that includes a pair of the Pitch Black shoes and accessories from brands such as Porter, Oral-B and SIGG.
![Adidas Originals NMD Primeknit Pitch Black](https://footwearnews.com/wp-content/uploads/2016/07/adidas-originals-nmd-primeknit-pitch-black-1.jpg)
Sneaker fans will want to get their hands on these, especially since the shoes have a colored Boost midsole, a feature Adidas only just revealed on some Ultra Boost Uncaged shoes. Previously, Boost soles had only been white.
![Adidas Originals NMD Primeknit Pitch Black](https://footwearnews.com/wp-content/uploads/2016/07/adidas-originals-nmd-primeknit-pitch-black1.jpg)
Adidas Originals is also releasing more Tubular silhouettes today, another favorite style that is sure to sell out quickly.
![Adidas Originals Tubular Doom Primeknit Release](https://footwearnews.com/wp-content/uploads/2016/07/adidas-originals-tubular-doom-primeknit-1.jpg)
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