Nike is helping golfers reach their full swing potential with the debut of its new Articulated Integrated Traction technology.
Since a proper golf swing is built from the ground up, a flat, stable front foot and torqueing back foot enhance power, accuracy and consistency. To facilitate better footwork, Nike designers have created Articulated Integrated Traction, designed to decouple the medial heel and lateral forefoot area to help propel the athlete through the swing.
“When our team of designers started creating what would become Articulated Integrated Traction, we factored in foot performance through every aspect of the swing,” said Gentry Humphrey, VP of Nike Golf Footwear. “We also considered the various surfaces and angles a golfer has to play through each and every round and worked hard to create traction that performs in every condition.”
The articulated channels also allow for better balance while keeping the golfer lower to the ground. A unique TPU tread design offers continuous traction that replaces traditional spikes without sacrificing grip.
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The technology will debut on the new Nike Flyknit Elite. The traction is paired with a full-length Lunarlon midsole for responsive cushioning and a lightweight, breathable one-piece Flyknit upper.
The first shoe featuring Flyknit engineered for golf, it presents targeted support in key areas to keep the foot locked down and stable. Dynamic Flywire provides mid-foot lockdown throughout the motion of the swing, while a mid-height collar conforms to the athlete’s foot and helps prevent grass and other debris from entering the shoe. A TPU skin for dew protection was added along the upper’s edge.
The shoe will be available in two colorways on Thursday at Nike and select retailers.
