Everything’s bigger in Texas, including sneaker releases.
Fans celebrated the Friday launch of J.J. Watt’s namesake Reebok training shoes on social media and at special events around Houston.
@JJWatt Bought the shoes, saw the shirts and HAD to get them! 💯🔥❤️ #HuntGreatness pic.twitter.com/1UeERHmdQn
— Zach (@Z_Smith32) July 16, 2016
The football star’s signature JJ I sneaker release included a Reebok Mobile Tour that made stops at sportswear retailer Academy’s stores throughout the city.
The celebration also included a Watt-inspired mini-combine and prizes for guests.
This past week @JJWatt‘s double decided to #HuntGreatness around Houston. We’ll share his journey all day long. pic.twitter.com/digfGGZXEf
— Academy (@Academy) July 15, 2016
Leading up to the drop, a life-size figure of Watt was outfitted in Reebok gear and positioned around Houston landmarks earlier in the week.
The footwear is available via Reebok.com, at Academy stores and other select retailers for $99.
It’s Watt’s first signature shoe with the brand since the defensive star joined its stable of sponsored athletes last year.
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“I’ve trained in many different shoes throughout my career, but there was never one that I felt was clearly the best shoe to get the job done,” Watt said in a statement. “So I decided to build one, and with the help of some great designers, I am proud to say that we have created the best training shoe I’ve ever worn. We spent over a year making sure that this shoe would perform at the highest level on any surface for any activity.”
It’s launch day for @JJWatt‘s JJI! TX fans: check out our Snapchat filter and share your photo w/ #HuntGreatness. pic.twitter.com/rvpTdYTTpY
— Academy (@Academy) July 15, 2016
