Under Armour has joined the New York Fashion Week crowd with quite the show.
The Baltimore-based athletic brand hosted the launch of its UAS collection, or Under Armour Sportswear, on Sept. 15 in New York. The line of athleisure focused apparel and footwear was designed by Belgian-born Tim Coppens.
Under Armour announced the line earlier this year and said UAS would be a new extension of the brand’s athletic roots but with a more fashion-forward spin. Not surprisingly, under Coppens the collection played with shapes, proportion and has a very contemporary feel. The shoes were also a highlight and an obvious place where Coppens and Under Armour are stretching their athleisure lifestyle muscle. These weren’t performance but fashion sneakers, and a major departure from the Curry 2 basketball kicks or Speedform.
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The collection was immediately shoppable online.
Of the sneakers sent down the runway, here were the styles you can shop now that caught our eye.
The sneaker boot lives — and like many brands, Under Armour offers its own spin with the men’s RLT Fat Tire Boot.
The women’s Capeside Crew is a soft, contemporary high-top sneaker meets slip-on.
The men’s Club Mid sneaker is also a cool take on the fashion-ready sneaker.
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