Iconic children’s footwear brand, Stride Rite, has a new retail partner. This spring, the brand will be available at select Kohl’s stores and online at Kohls.com. The collection will include moderately-priced styles for infants, toddlers and kids, retailing from $30 to $50.
“As we continue our mission to offer superior, exciting national brands at Kohl’s, we are proud to add Stride Rite to our powerful portfolio,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Parents trust Stride Rite for quality footwear, and bringing their assortment to our stores helps strengthen Kohl’s position as a one-stop shopping destination for the entire family.”
Stride Rite footwear offers such kid-friendly features as easy-on designs, memory foam insoles and reinforced toes for durability. They also feature Stride Rite’s signature Made 2 Play technology that allows shoes to be machine washable, in addition to anti-microbial linings. And known for its attention to fit, Stride Rite also offers wide widths.
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“We are excited about our partnership with Kohl’s,” said Gillian Meek, SVP of product, brand and marketing for Stride Rite. “Our product and design teams have loved partnering with Kohl’s to bring to life Stride Rite’s promise of making kids happy with every shoe and every step. Stride Rite’s shoes are built for childhood and we know what a great destination Kohl’s is for parents. The partnership is a natural fit for our brand and we look forward to continuing to bring our 100 years of children’s footwear experience to homes across the country. Stride Rite is a strong addition to Kohl’s existing line-up of national powerhouse brands including Carter’s, OshKosh B’gosh, Nike, Levi’s and many more.”
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