Ugg has added another celebrity to the face of the brand. Actor Terrence Jenkins is featured in its new spring campaign.
“Terrence is renowned for his great style and is constantly on the go,” said Alice Hampton, senior director of global PR for Ugg. “With his busy schedule, he is the perfect ambassador to communicate how these styles transition from day to night with Treadlite by Ugg technology, making them ultra-comfortable, lightweight and yet still fashion forward.”
Styles worn by Jenkins feature Treadlite by Ugg, which leverage RMAT technology — a material compound with rebound and durability that creates a lightweight and ultra-durable outsole.
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Shot by photographers Jeremy and Claire Weiss in downtown Los Angeles, the campaign showcases several wearing occasions and styling cues from day to night. Featured in the campaign is the Hepner Woven shoe, featuring a mixed material upper and interchangeable insoles, one set with 7mm UGGpure and another lined with leather.
The campaign will live on the Ugg website and Ugg for men social media channels. In addition, photography will be seen throughout Ugg concept stores worldwide and digital advertising platforms. The shoes will be available at Uggaustralia.com, all Ugg branded store and select retail partners worldwide.
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