Neil J. Rodgers is bring- ing his red-carpet secrets to the shoe world. The L.A.-based stylist-turned-designer has launched a namesake footwear label for fall ’16 with a chic and modern interpretation of elegance.
“I love working with fashion, particularly shoes,” said Rodgers, who has dressed big-name stars such as Beyoncé and Anna Kendrick. “When I first started as a fashion assistant in London in the early 1990s, I visited the Manolo Blahnik store on Old Church Street and was mesmerized by the creations. I’d never seen shoes as beautiful as that.”
![Mila Kunis Billboard Awards Red Carpet 2016](https://footwearnews.com/wp-content/uploads/2016/05/mila-kunis-billboard-awards-red-carpet-2016.jpg)
And footwear has continued to be an essential focus for him. “As a stylist, whether I’m building a look for an editorial shoot or a red-carpet appearance, I feel strongly that shoes are key in defin- ing and bringing a look together,” Rodgers said. “I want to create shoes that complement a woman’s cloth- ing, rather than upstage it.”
![Neil J. Rodgers Fall 2016 Launch](https://footwearnews.com/wp-content/uploads/2016/06/neil-rodgers-florence-shoes.jpg)
His collection of minimalist looks is produced in Italy and priced from $575 to $1,050. For spring ’17, he has turned to nature for inspiration.
“I imagined a heightened-reality version of a fantastical garden, inhabited by exotic creatures living among vividly colored flora and fauna,” Rodgers said. “I used that environment as the starting point for my color and material plans.”
![Lauren Conrad in Neil Rodgers](https://footwearnews.com/wp-content/uploads/2016/04/lauren-conrad-neil-j-rodgers-shoes.jpg)
His design style is already striking a chord. The brand’s first celebrity placement was a major one — on actress Daisy Ridley at the “Star Wars: Episode VII — The Force Awakens” London premiere last winter. Since then, Rodgers’ looks have been spotted on Mila Kunis, Sofia Vergara, Lucy Liu and other stars.
“As a stylist living in Los Angeles, it gives me such a thrill to see my designs come to life on the red carpet,” he said.
![Neil J. Rodgers Fall 2016 Launch](https://footwearnews.com/wp-content/uploads/2016/06/neil-rodgers-cara-boots.jpg)
Rodgers is now looking for retail placement for the brand and gearing up to launch an e-commerce site for fall. He believes the brand can stand out by sticking to one core idea: that less is more. “The temptation is to increase the volume by adding extra detail, material or color,” Rodgers said. “One of my key points of difference is that I resist that temptation.”
![Neil J. Rodgers](https://footwearnews.com/wp-content/uploads/2016/06/neil-rodgers.jpg)
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New Shoe Line By Celebrity Stylist Neil J. Rodgers Gains Momentum