Balenciaga is ramping up its menswear department.
The storied French maison said it would stage a runway show on June 22 during Paris fashion week — a first for the 99-year-old brand. Previously, collections had been shown by appointment in a presentation format.
“The show will debut the masculine vision of Balenciaga’s new artistic director Demna Gvasalia,” the company said in a statement issued today.
Gvasalia joined the brand last fall, succeeding Alexander Wang. He staged his first show for Balenciaga in March during the women’s ready-to-wear week, receiving largely positive reviews.
The 34-year-old is also founder and designer of Vetements, one of Paris’ hottest labels, known for its streetwear edge and androgynous character.
Want More?
Watch on FN
Balenciaga RTW Fall 2016 Shoes on the Runway
4 Things To Know About Balenciaga’s New Artistic Director, Demna Gvasalia
Balenciaga Names Vetements Founder, Demna Gvasalia, Artistic Director
Alexander Wang Closes Final Balenciaga Show Wearing Black Yeezys
