Christian Louboutin Stages a Bike Polo Tournament at Pitti Uomo

Christian Louboutin chose an unconventional setting for his presentation at the Pitti Uomo trade show in Florence, Italy, yesterday. The footwear designer hosted a daylong bike polo tournament in which eight competing teams represented France, Germany, Hong Kong, Italy, Japan, the United Kingdom and the United States.

To mark the event, Louboutin introduced a new fall ’17 sneaker silhouette. Evolving from his recently debuted Loubikick high-top style, he introduced the Aurelien low-top, which takes cues from 1990s basketball fashion. The style comes in three finishes — white, black and color-blocked — and features a cup sole construction that cradles the foot.

Christian Louboutin Pitti Uomo
Christian Louboutin’s bike polo tournament at Pitti Uomo in Florence.
CREDIT: Giovanni Giannoni

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Christian Louboutin Pitti Uomo
Christian Louboutin’s bike polo tournament at Pitti Uomo in Florence.
CREDIT: Giovanni Giannoni

Bike polo consists of three players on bikes who try to hit the ball into the opposing team’s goal using a mallet. Each competing team at Louboutin’s event wore a different colored Aurelien sneaker. If you want to get your hands on the styles, they are available for preorder on Louboutin’s e-commerce website. (See the three colorways below.)

Christian Louboutin Spring 2018
Christian Louboutin’s new Aurelien sneaker.
CREDIT: Courtesy of brand
Christian Louboutin Spring 2018
The Aurelien
CREDIT: Courtesy of brand
Christian Louboutin Spring 2018
The Aurelien
CREDIT: Courtesy of brand

For more images from the event, click through the gallery.

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