A new look cleat from Adidas is about to become a familiar sight to baseball fans.
The athletic giant unveiled today its Memorial Day-inspired cleat, which the brand designed to pay homage to those who have served in the U.S. military. Adidas confirmed that more than 100 sponsored players will hit a Major League Baseball diamond in the style this weekend.
For the occasion, Adidas reimagined its acclaimed 2017 Adizero Afterburner 4 model. It is available now exclusively via adidas.com and retails for $100.
Adidas 2017 Adizero Afterburner 4, $100; adidas.com
The cleats boast a military-themed splinter camouflage woven-canvas upper and feature a red silicone poppy flower atop the upper with a ribbon that reads “thank you.” (The red poppy was selected for its common use to commemorate military personnel.) The look also features a pull tab on the back that reads “forever honor” to memorialize those who have served the country, and the brand’s three-stripe branding in metallic bronze.
The lightweight cleat boasts a seamless, supportive Sprintskin upper as well as a reinforced abrasion toecap. The paired features are constructed to protect the foot during lateral movements and not weight the athlete down when sprinting between the bases.
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The cleat, which Adidas made to be aerodynamic and wrap around the foot for a socklike feel, also features its Techfit bootie, which is breathable and allows for the foot to flex naturally. Other Adidas technologies used on the cleat include a full-length Litestrike EVA midsole for cushion and comfort, and a Protrax cleat configuration for acceleration and traction.
