Why ‘The Devil Is In The Detail’ in Converse’s One Star New Shoe Collab

Converse and Footpatrol, a London-based premium footwear boutique, have collaborated on new sneakers.

The two entities partnered to create a unique Converse One Star, giving the classic shoe a high-quality touch featuring Footpatrol branding. This news comes just a day after a Converse- and Coca-Cola-branded shoe was unveiled on Instagram as an upcoming collaboration with Kith — a destination sneaker shop that is essentially New York’s answer to Footpatrol.

The Converse One Star x Footpatrol london store Collaboration on sneakers and jacket
The Converse One Star x Footpatrol takes inspiration from London’s sneaker culture.
CREDIT: Courtesy of brand

While the suede upper and leather lining are reminiscent of the typical Converse One Star, this special version ups the ante with jeweled star branding, a “kerb stone” logo and, of course, embroidered Footpatrol branding. Custom-printed laces round out the details, with a message repeated across them that ironically states, “The devil is in the detail.”

The Converse One Star x Footpatrol london store Collaboration on shoes
Custom laces read, “The devil is in the detail.”
CREDIT: Courtesy of brand

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In addition to the sneakers, the collaboration includes a coach’s jacket inspired by London’s sneaker culture with the kerb stone markings found in London’s Soho area — the same location as Footpatrol. The satin-lined jacket is in 100-percent cotton canvas and features dual-branded embroidered script on the chest and back. A drawcord at the hem makes the style adjustable.

The Converse One Star x Footpatrol london store Collaboration on jacket
A film capture of the back view of the embroidered coaches jacket.
CREDIT: Courtesy of brand

The Converse One Star x Footpatrol shoe and coaches jacket will be available starting July 6 at the Footpatrol store and online at converse.com and footpatrol.co.uk.

The Converse One Star x Footpatrol london store Collaboration on sneakers
The sole features a burnt-orange color that is popped throughout the shoe.
CREDIT: Courtesy of brand

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