Actor and producer Mark Wahlberg has made a name for himself recently as a restaurateur thanks to his family’s Wahlburgers chain. He is also a massive sneakerhead, and two of his passions just collided with an official sneaker collaboration.
Wahlberg, a well-known Air Jordan fanatic, now has his family’s eatery — which is profiled in an A&E Network reality series — attached to a new Jordan Brand lifestyle silhouette with three special-edition colorways of the Jordan Formula 23.
“Thank you @jumpman23 and Reggie [Saunders] for making this happen,” Wahlberg wrote on Instagram, thanking Jordan Brand’s senior director of entertainment marketing.
Each of the collaborative colorways uses black, green and white for a Boston Celtics-inspired palette, a nod to Wahlberg’s birthplace. The set includes black/green and white/black makeups, along with a green-based style finished off with a translucent sole. The Wahlburgers x Jordan Formula 23 collab was previewed in a December episode of the TV series and is not expected to see a public release. However, the standard Jordan Formula 23 that features a deconstructed design inspired by the classic Air Jordan 10 is available now in five colorways. The shoes sell for $120 each and can be purchased via nike.com.
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