After teasing a sneaker collaboration with Puma in April, Canadian recording artist The Weeknd has announced the official release date for his first namesake kicks.
Dubbed the Parallels, the high-top The Weeknd x Puma sneakers are set to drop Aug. 24. The shoes thus far have been seen solely in a off-white/light gray leather makeup, although it’s likely that more styles will follow.
https://www.instagram.com/p/BW8x6jdgidr/?taken-by=theweeknd
In May, sneaker reseller @benjaminkickz shared a detailed look at a sample version of the model. The high-top silhouette has The Weeknd’s signature “XO” graphic on the tongue, a heel zipper closure and a thick, stacked sole.
The Weeknd signed a brand ambassador deal with Puma in September and has since been the face of numerous campaigns, including the Tsugi Netfit and most recently the Ignite Limitless Netfit.
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