Jessica Simpson‘s fall shoe collection is all about the boot, and the designer is showing them off in her new ads. Simpson stars in a rock ‘n’ roll-themed campaign, giving us a look at her latest designs through a kaleidoscope lens.
“We have so many standout boot styles this season that are on-trend and practical,” she said on her must-haves from the collection.
![Jessica Simpson Shoes](https://footwearnews.com/wp-content/uploads/2017/09/jessica-simpson-fall-2017-campaign-2.jpg)
![Jessica Simpson Shoes](https://footwearnews.com/wp-content/uploads/2017/09/jessica-simpson-fall-2017-campaign-1.jpg)
In the campaign, Simpson puts the spotlight on two over-the-knee silhouettes, one embellished with studs and the other in leopard print.
The multiples of Simpson in the images were for a specific reason: “I wanted to have fun and show the many sides of my personality for the new campaign. We ladies are complex and multilayered, [and] I celebrate it,” she said.
![Jessica Simpson Shoes](https://footwearnews.com/wp-content/uploads/2017/09/jessica-simpson-fall-2017-campaign.jpg)
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The ads for fall were shot in studio in Los Angeles by James Macari, and Simpson was responsible for her own styling with some help from her mom, Tina Simpson.
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