Teamwork has always been key to the success of the Olympics, and this year is no exception. This time, two fashion labels — men’s shoe brand Allen Edmonds and lifestyle brand Polo Ralph Lauren — have joined forces to create a hiking boot to be worn by Team USA in the opening and closing ceremonies of the Winter Games in Pyeongchang, Korea, in February.
The classic Alpine-inspired style is produced by Caleres-owned Allen Edmonds in its U.S. factory. The Goodyear welted style features a patch with the official logo of the U.S. Olympic team. The boot retails for $995 and is available at Ralphlauren.com and at select Ralph Lauren retail stores.
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Ralph Lauren also worked with the United States Olympic Committee on the opening- and closing-ceremony parade uniforms for the 2018 U.S. Olympic and Paralympic teams.
The head-to-toe looks, also made in the States, put the emphasis on performance. While the boots are made of water-resistant suede, the opening ceremony uniforms are designed of a wearable heat concept that integrates fashion and technology. The closing-ceremony uniform combines artisanal design references with modern fabrications in red, white and blue.
The apparel brand is taking its support of the athletes a step further with the launch of the “Heat the Way for Team USA” social media campaign. For every post liked on Instagram, Twitter or Facebook using #HeatTheWayForTeamUSA from Jan. 22 through Jan. 24, Ralph Lauren Corporation will donate $1 up to a maximum of $100,000 to the USOC.
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