Engines were literally revving inside Milan’s MiCo convention center Sunday night, as guests filed into Tommy Hilfiger‘s #TommyNow see-now, buy-now spring ’18 runway show.
There were five Merecedes-AMG Petronas race cars in the center of the arena, a racetrack-like runway circling both the cars and a #TommyNow shop, where cropped sweatshirts, white fingerless driving gloves and checkerboard backpacks were quickly being plucked off the shelves by show-goers.
A huge video screen projected videos of Gigi Hadid, who has collaborated with the designer for the past three seasons with Tommy x Gigi capsule collections, each of which were folded into Hilfiger’s shows.
![gigi hadid tommy hilfiger spring 2018](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433835a.jpg)
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When the show finally started, none of the race cars made their way onto the runway-racetrack (as many had speculated before the show), but it was action packed nonetheless, with plenty of high-profile names walking the runway.
After more revving of engines, Hadid walked out to show the first look. She sported a cropped white tee, blue-and-red bandeau top and blue leather pants with racing stripes and black booties, followed by sister Bella in a visor, bandeau and black sneakers. Keeping it in the family, Bella was trailed by their brother Anwar in a blue leather varsity jacket and white leather low-top sneakers.
![bella hadid tommy hilfiger spring 2018](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834k.jpg?w=680)
![tommy hilfiger spring 2018](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834ca.jpg?w=680)
But it wasn’t just a family affair: Hadid had plenty of famous model friends join her. There was Winnie Harlow, who walked twice, first in a cropped leather jacket, gray sweatpants and nineties-esque flatform slides with racing motifs on the band; for her second turn, she wore a checkerboard monokini, visor and white anorak.
Meanwhile, Hailey Baldwin wore a matching black-and-white striped bikini top and pajama shorts under an oversized red, white and blue cardigan (with T-strap sandals). Joan Smalls wore a checkerboard bikini and sheer t-shirt dress, along with a patched varsity jacket and visor.
![hailey baldwin tommy hilfiger spring 2018](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834at.jpg)
![joan smalls tommy hilfiger spring 2018](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834ba.jpg)
![tommy hilfiger winnie harlow](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834q.jpg)
There were other guest stars still: Snoop Dogg’s son, Cordell Broadus, and Diddy’s son, Christian Combs, both appeared alongside male models Lucky Blue Smith and Jeremy Meeks.
![Cordell Broadus Tommy Hilfiger spring 2018](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834be1.jpg)
![tommy hilfiger christian combs](https://footwearnews.com/wp-content/uploads/2018/02/rexfeatures_9433834bs.jpg?w=680)
With Hilfiger’s clear success in generating traffic and sales through these high-profile, social-media-friendly extravaganzas, this latest iteration begged two questions: Why aren’t more brands following suit — and which big, young name will Hilfiger choose to work with next?