One of the most iconic Air Jordan sneakers in the brand’s 30-plus-year lineage is set for a comeback in its original form for the first time since 2001.
The Air Jordan 3 “Black/Cement” will reportedly release on Feb. 17. This OG rendition of the popular colorway includes Nike Air branding on the heel and throughout the shoe, a feature that hasn’t been seen since the style’s 2001 release.
Other defining features include a black leather upper with “Cement” gray details and red accents. The toe and heel boast the Air Jordan 3’s signature elephant print pattern, while the midsole uses a visible Air unit — a first for the Air Jordan line upon the sneaker’s debut in 1988.
Another first for the Air Jordan 3 was the introduction of the now-famous Jumpman logo, which was displayed prominently at the tongue of the shoe. In 2008 and 2011, the brand rereleased the “Black/Cement” style with Jumpman branding at the heel, a design decision met with mixed reactions from purists. But now the style returns with its original branding intact for the first time since 2001.
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In 2013, Jordan Brand reintroduced the classic Nike Air logo with the release of the “White/Cement” (“’88”) style worn by Michael Jordan during the 1988 NBA slam dunk contest.
The retro “Black/Cement” style pictured here will be released Feb. 17 to celebrate NBA All-Star Weekend in Los Angeles with an expected retail price of $220.
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