In September, reigning NBA MVP Russell Westbrook extended his partnership with Jordan Brand, inking a 10-year extension that will keep him under the Jumpman umbrella until the 2025-26 season. And now, the Oklahoma City Thunder standout has his own signature performance shoe to go along with the high-profile deal.
Westbrook’s Jordan Why Not Zer0.1 sneaker was unveiled today, bring his personal mantra to life with a model that balances the baller’s tenacity on the NBA hardwood with his penchant for fashionable flair.
According to Jordan Brand, Westbrook worked side-by-side with sneaker designers and Wilson Taylor, equipment manager for the Thunder, to tweak the finer performance points of the model. Due to Westbrook’s explosive, on-his-toes style of play, lockdown and containment were a focal point.
“After each test, he’d share some feedback,” said Wilson. “He’d tell me, ‘See if they can do this. See if they can extend the padding here.’”
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“The biggest part is the amount of comfort and security the shoe provide,” Westbrook said of the shoe’s specifications, which include a fused mesh upper supported by an ankle strap, responsive full-length Zoom Air cushioning and compression-molded pylon foam at the heel for added stability. The sneakers also feature a lace lock inspired by the classic Air Jordan 6 to ensure that the shoelaces don’t come untied during action.
As is the case with Westbrook’s off-court personal style, looks were also a key element of the design process. Last night, during the Thunder’s road win over the Los Angeles Lakers, Westbrook debuted the Why Not Zer0.1’s “Mirror Image” colorway, an eye-catching look inspired by a room covered in posters of iconic Jordan branding.
“This shoe is futuristic and something that people will take a double look at,” Westbrook said.
The Jordan Why Not Zer0.1’s debut “Mirror Image” style releases in limited quantities on Jan. 15 for $125 and will be followed by a black and white “2-Way” look on Feb. 15.
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