On the heels of the news yesterday that Nike would release a new sneaker with refreshed Air tech, the Air Max 720, its Jordan Brand label announced it will use the same innovation in a look of its own.
The namesake brand of NBA icon Michael Jordan has unveiled the Jordan Proto-Max 720, a new model that falls within the label’s Flight Utility range.
![Jordan Proto-Max 720](https://footwearnews.com/wp-content/uploads/2018/09/jordan-proto-max-720-3.jpg)
The kicks boast the latest take on the beloved tech from the Swoosh, the tallest Air unit to date paired with a full-length airbag ring that cradles the foot. The Jordan Proto-Max 720 pairs the Nike technology with a lightweight and flexible textile upper, adjustable heel straps for a custom fit, and Flight Utility graphics on the tongue and heel tabs.
But if you’re looking to get your hands on a pair, you’ll have to wait a bit. Jordan Brand confirmed that the Jordan Proto-Max 720 will drop in 2019.
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![Jordan Proto-Max 720](https://footwearnews.com/wp-content/uploads/2018/09/jordan-proto-max-720-2.jpg)
![Jordan Proto-Max 720](https://footwearnews.com/wp-content/uploads/2018/09/jordan-proto-max-720-4.jpg)
Nike unveiled the Air Max 720 after its Q1 earnings conference call, a style it called “the future of lifestyle performance” at the brand. The firm reported double-digit profit growth in the first quarter of 2018, rising 15 percent to $1.1 billion, or 67 cents per share. The increase topped analysts’ forecasts for profits of 63 cents per share.
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