Justin Timberlake wore LeBron James‘ signature sneaker for a Thursday night performance at Madison Square Garden — and LeBron got really excited.
Timberlake opted for LeBron 15s in the “Orange Box” colorway, a bold version inspired by Nike’s recognizable shoe boxes. The “Man of the Woods” singer added a pop of color to a denim-on-demin look with the bold footwear, as he performed his biggest hits to a packed crowd at the Garden.
James has 15 signature sneakers in his name with Nike and holds numerous NBA records. But seeing Timberlake onstage in his footwear was still a major highlight for the hoops champ, who is a professed fan of the former *NSYNC star’s music.
“My guy Opening up at Madison Square Garden last night in fashion! #OrangeShoeBox LeBron 15s looking out of this planet! Need to catch one of these shows that’s for sure! Always a great entertainer/showman!!,” LeBron captioned an Instagram post of Timberlake sporting the kicks on stage.
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James’s excitement at Timberlake’s footwear choice may also have something to do with the entertainer’s ability to drive shoe sales. When Timberlake wore custom Air Jordan 3 “JTH” sneakers at the Super Bowl in February, the $200 kicks quickly sold out, with some pairs going on the resale market for more than $2,000.
Of course, James’s own ability to drive product is nothing to scoff at. He has received the most Nike signature shoes of any active player — including Michael Jordan — and scored the first lifetime deal in Nike’s history.
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