There’s no denying Meghan Markle‘s influence on fashion — after all, the term, “Markle Sparkle” has been coined in reference to the impact her approval has on sales for designers.
Lyst‘s just-released 2019 Year in Fashion report offers even further proof of her influence, naming the Duchess of Sussex its No. 1 Power Dresser. According to the fashion search platform, Markle’s outfits fueled an average 216% increase in searches for pieces similar to those she wore.
When the duchess wore multiple shirt dresses during her recent tour of South Africa, searches for the category rose 45% month-over-month, per Lyst, with searches for her Club Monaco dress in particular spiking by a whopping 570%.
![Meghan markle, h&m, club Monaco dress, blue and white silk dress, manolo blahnik bb pumps, stilettos, Desmond tutu, baby ARCHIE, meghan markle son, Archie, Duchess of Sussex, holding her son Archie Harrison Mountbatten-Windsor, meets Archbishop Desmond Tutu at the Desmond & Leah Tutu Legacy Foundation in Cape Town, South AfricaPrince Harry and Meghan Duchess of Sussex visit to Africa - 25 Sep 2019Wearing Club Monaco](https://footwearnews.com/wp-content/uploads/2019/09/shutterstock_editorial_10423641q.jpg?w=566)
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According to Elizabeth Holmes, a longtime style reporter and author of the forthcoming book “HRH: So Many Thoughts on Royal Style,” the duchess’s modern aesthetic means she appeals to a different fan base than sister-in-law Kate Middleton.
“There has long been a contingent of Kate fans drawn to her classic choices and penchant for British designers. Meghan, with her minimalist yet fashion-forward pieces from an array of fashion houses, has brought in a new audience,” Holmes explained to FN.
![Meghan Duchess of Sussex and Prince Harry at the Justice Desk initiative in Nyanga township, Cape Town, South AfricaPrince Harry and Meghan Duchess of Sussex visit to Africa - 23 Sep 2019](https://footwearnews.com/wp-content/uploads/2019/10/meghan-markle-02-1.jpg?w=628)
Aside from Meghan, the list includes several stars with major sway among Generation Z. “The King” actor Timothée Chalamet ranks as the No. 2 most influential, followed by “Euphoria” actress Zendaya and “Ocean Eyes” singer Billie Eilish.
![Timothee Chalamet76th Annual Golden Globe Awards, Arrivals, Los Angeles, USA - 06 Jan 2019](https://footwearnews.com/wp-content/uploads/2019/01/golden-globes.jpg?w=682)
Rapper Cardi B ranks No. 5 on the list, with K-pop star Lisa of Blackpink following behind her. Reality star Kylie Jenner, who reigned as Lyst’s top celebrity fashion influencer in 2018, dropped to the No. 7 spot.
Rounding out the top 10, in order, are “Good as Hell” singer Lizzo, One Direction alum Harry Styles and “Pose” star Billy Porter.
![Billy Porter, christian siriano, red carpet, celebrity style, gown, 91st Annual Academy Awards, Arrivals, Los Angeles, USA - 24 Feb 2019](https://footwearnews.com/wp-content/uploads/2019/02/oscars-2019-red-carpet-03.jpg)
See the full 2019 Lyst Year in Fashion report here.
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