Kaia Gerber is the face of Jimmy Choo‘s spring ’19 campaign.
Shot by famed fashion photographer Steven Meisel, the campaign features a series of stunning portraits of the 17-year-old model.
“To me, Jimmy Choo represents strength and power,” Gerber said in a release. “I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.”
Gerber models Jimmy Choo’s new Raine sneakers — a sporty, retro-inspired style — in one head-on image from the new campaign.
In another black and white shot, the daughter of legendary model Cindy Crawford wears a bucket hat and sweatshirt with sparkly Annabell heels for an unexpected and youthful look.
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Gerber flaunts her supermodel legs in the brand’s Mimi sandals as well, wearing the strappy metallic shoes as she poses precariously on a mini flight of stairs.
Creative director Sandra Choi explained what attracted the brand to Gerber in a statement.
“Kaia leads the next generation of supermodels,” Choi said. “Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations.“
In the photos, Gerber wears limited-edition T-shirts and sweatshirts designed by Jimmy Choo in collaboration with Mathias Augustyniak and Michael Amzalag of M/M Paris. The apparel will be available exclusively on Jimmychoo.com.
Click through to view Kaia Gerber’s best street-style moments.
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