Intersecting echoes and references, the first Prada for Adidas limited-edition release was unveiled today, and it blends designs that have both made history and sparked consumer crazes for the two global brands.
The Prada Superstar and the Prada Bowling bag for Adidas will be offered in a small run of 700 unisex pieces, and the designs will be sold as a set starting Dec. 4. The sneaker marks the 50th anniversary of the Adidas Superstar, and the bag leverages Prada’s expertise in luxury leather goods craftsmanship, which spans more than 106 years.
Adidas’ Superstar sneaker, originally launched in 1969, is still a cornerstone of the group’s Originals style, as is Prada’s classic bowling bag, which is revisited with references to the Adidas gym bag.
This story was reported by WWD and originally appeared on WWD.com. To read the full story, please go to WWD.com.
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