Vans is celebrating LGBTQ Pride Month in June with a limited-edition two-piece collection called “The Love Pack,” sold exclusively at the brand’s Vault by Vans store at 219 Bowery St. in New York.
The word “love” is translated into several languages and printed in multicolored text around the upper. But the design is more about substance than style since it represents New York City’s incredibly diverse and creative community.
Through its design, the footwear duo references the Big Apple’s melting pot of cultures and aims to illustrate the love and inclusion that is felt within the city, regardless of race, sexual orientation or gender identity.
Two of the Costa Mesa, Calif.-based brand’s most iconic silhouettes, the Sk8-Hi and Classic Slip-On, feature a design twist — dynamic rainbow patterns that complement the original silhouettes.
In addition to the Love Pack release, Vans has donated $50,000 to The Trevor Project, which is the world’s largest organization providing crisis intervention and suicide prevention services to young people in the LGBTQ+ community.
Each season, Vans designers team up with influential artists and brands to create new versions of their most beloved shoe styles. The Vault by Vans collection consists of the most popular styles from the lifestyle label, but with a revamped twist that is inspired by the world of surf and skate, art, music and, in the case of the Love Pack, LGBTQ+ inclusion.
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