Are Dior and Nike in business? Rumors of a partnership between the brands are in full force — with whisperings of a sneaker collaboration in spring 2020.
Some social media users believe Dior is putting its own twist on the Nike Air Jordan 1 sneaker, the basketball silhouette that Michael Jordan famously debuted in 1985. The high-fashion take on the shoe would reportedly retail for $2,000, with only 1,000 pairs to be released, according to @Ovrnundr, a Twitter account that chronicles leaked sneakers.
Assuming all 1,000 pairs sell out, that would produce $2 million in gross revenue split by Dior and Nike.
Rumors of a Nike x Dior collaboration have been swirling since 2017, when then-Dior menswear creative director Kris Van Assche posted and deleted an Instagram image showing the brands’ logos combined. Kim Jones, the current Dior menswear creative director, has not commented on a collab.
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If Nike is indeed working with Dior, it wouldn’t be the only collaboration between the sportswear giant and a high-end label. Virgil Abloh of Off-White has an ongoing partnership with Nike, and his take on the Jordan 1 won him FN’s 2017 Shoe of the Year honor. The sneaker company’s collab with Sacai has also generated significant buzz.
Meanwhile, Prada and Adidas officially announced a partnership last week. Two limited-edition Prada-for-Adidas men’s and women’s shoe styles are coming to market in December.
FN has reached out to Nike and Dior for comments.
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