Nike has partnered with psychotherapist and mental health advocate, Liz Beecroft, to drop a special version of the Nike Air Max 270 React to raise awareness surrounding mental health issues.
This “In My Feels” Air Max 270 React features a white mesh upper that’s contrasted by lime green overlays on the mudguard, tongue and heel counter. The shoe’s standout feature is the Swoosh logo on the sides, which has been altered to show a wavy design that represents the issue at hand — one that is not linear. Inspired by Nike’s classic “Have a Nike Day” slogan is new “Have a NYC Day” branding with a flower on the tongue. A combination of the lightweight, durable React foam cushioning paired with a large Max Air unit in the heel delivers a bouncy, cushioned feel.
“1 in 5 Americans live with a mental health condition, but the stigma around mental health still exists,” Beecroft said in a statement. “Represented by the color green, Mental Health Awareness means ending the stigma by sharing our experiences, stories, and truths. It’s understanding that healing is not linear, that our feelings are valid and we are not alone. It’s OK to feel the feels.”
Beecroft’s Nike Air Max 270 React “In My Feels” is available now on Nike.com until Sept. 1. Retail pricing is set at $180 with proceeds benefitting the American Foundation of Suicide Prevention.
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