Adidas and Yeezy Supply posted ominous countdown clocks yesterday, leaving fans to wonder what the brand and Kanye West were about to announce. This morning, sneakerheads were treated to the rerelease of some favorites.
The Adidas.com/Yeezy and Yeezysupply.com sites alternated sneaker releases and directed traffic to the other for each release.
The first drop was via Adidas.com/Yeezy — the “Semi Frozen Yellow” and “Butter” iterations of the Adidas Yeezy Boost 350 V2. The retail price was set at $220.
Like the clock yesterday, there was a timer on this sale. From the 9 a.m. ET launch time, fans had an hour and a half to pick up a pair.
On Yeezysupply.com, the coveted “Adidas Yeezy 350 V2 “Zebra” (listed as “White Black”) was also restocked with a $220 price tag. Sale of this shoe will end before 10 a.m. ET, according to the clock.
Here’s what transpired after (and continues to be updated in real time with each launch).
- At 10:30 a.m. ET, Yeezy Supply restocked a pair of newer styles fans love: the Yeezy Boost 700 “Inertia” ($300) and the Yeezy Boost 350 V2 “Static” ($220). The sale concluded at 11:15 a.m. ET.
- Next up on Adidas.com/Yeezy were the “Salt” iterations of the Yeezy 500 and Yeezy Boost 700 with $200 and $300 retail prices, respectively. Sales ended at 12:15 p.m. ET.
- While those were available, Yeezy Supply dropped the Yeezy Boost 350 V2 “Triple White” for $220. The clock had the sale ending at 12:45 p.m. ET. At 12:50 p.m. ET, the site added the Yeezy Boost 350 V2 “Clay” for $220 with a 40-minute countdown clock.
- At 1:15 p.m. ET, attention shifted back to Adidas.com/Yeezy. For an hour, the Yeezy Boost 700 “Utility Black” sold for $300.
- An hour later, Yeesysupply.com stocked the Yeezy Powerphase in a trio of colors — “Core White,” “Core Black” and “Gray” — for $120 and an hour to purchase.
- A full family run of Yeezy Boost 700 V2 “Vanta” looks hit Yeezy Supply at 3:30 p.m. ET for $300, $180 and $150, with an hour and a half to purchase. And at 4:30, the site added the “Blue Tint” Yeezy Boost 350 V2 to the site for $220.
- At 4 p.m. ET, on Adidas’ Yeezy site, the Yeezy Boost 350 V2 “Sesame” appeared for $220, with an hour and a half to purchase the style.
- The 5:30 p.m. ET drop was the Yeezy Boost 700 “Analog” for $300 via Yeezy Supply with a clock that ended in an hour and a half. And at 6 p.m. ET on the site, the “Beluga” Yeezy Boost 350 V2 dropped.
- Moving to Adidas’ site at 6:15 p.m. ET, the next drop was the Yeezy Boost 700 V2 “Tephra” for $300.
- Yeezy 500 “Utility Black” and “Supermoon Yellow” hit next on Yeezy Supply at 7:20 p.m. ET for $200.
- Yeezy Boost 700 “Mauve” dropped on Adidas’ Yeezy site at 8 p.m. ET for $300, with an hour on the clock.
- At roughly 8:30 p.m. ET, Yeezy Supply restocked men’s, kids’ and infant sizing of the Yeezy 350 V2 “Black” for $220, $160 and $140, respectively, as well as men’s sizing in the Yeezy 350 V2 “Static” for $220.
- More “Triple White” Yeezy 350 V2s hit Yeezy Supply at roughly 9:25 p.m. ET for $220.
- 9:45 p.m. ET is when Adidas restocked the Yeezy Boost 700 V2 “Geode” for $300.
- More styles hit the Adidas site after including the Yeezy Boost 350 V2 “Lundmark” for men, kids and infants ($220, $160 and $140), Yeezy Boost 350 V2 “Semi Frozen Yellow” ($220), Yeezy Boost V2 “Utility Black” ($300), Yeezy Boost 350 V2 Antlia ($220) and Yeezy 500 “Blush” ($200).
Sneaker leak social media account Yeezy Mafia shared on Instagram a video early this morning with four clocks ending at different times, followed by silhouettes of past Yeezy favorites. The caption reads, “DEADSTOCK YEEZY LAUNCH IN ONE HOUR YEEZYSUPPLY.COM 🔮.”
Want more?
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