Converse‘s latest sneaker collaboration takes the notion of customization to a whole new level.
L.A.-based artist Joshua Vides and Chinatown Market’s Michael Cherman developed two wholly original variations of the Chuck 70, a silhouette built in the 1970s based on the iconic Chuck Taylor.
Cherman’s take on the Chuck 70 changes color when exposed to UV light — creating a hands-on experience for the wearer. The shoe is built from a 1970s version of Converse’s Classic Chuck Taylor silhouette — but this latest interpretation feels fully modern through its use of tech.
Vides’ interpretation makes use of color in a completely different way: through Velcro panels. His iteration of the Chuck 70 is made of a light-sensitive, multi-tone upper, with the interchangeable Velcro panels done in custom Pantone colors.
The third evocative new style, the Converse x UNT1TL3D, features an exaggerated midsole, with the words “Not a Chuck” written across the upper. The markings are an ode to the Chuck’s history of being DIY-decorated.
Watch the video below for tips on taking care of sneakers in the summer.
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